Are you noted for creating greeting cards or home-made gifts for friends and family? Or maybe people come to you for party decorations and ideas. Starting a craft business could be great if you have passion and have perfected your art.
If you want to open a store in the UAE for example, a local sponsor is required who will have to be paid annually and control 51% of the company, unless you are operating from the Free Trade Zone which may not be practical financially. Or consider selling your items at local sales and craft markets, since this plan would fall under an artisan company where you have 100% ownership. Create a business plan on how you will be operating, what products you are creating and how you are selling based on your own research. Before you start anything, get advice from a professional business consultant or trusted friend who is already established. And most importantly, find out what type of license you need to proceed with and what rules need to be followed.
Social Media and Craft Markets
With websites like Facebook, Instagram and notably Pinterest at your disposal, create a page or board with pictures of your work and invite friends to follow your page. Make sure that the prices and product information are accurate. Getting involved in local craft markets can help you start networking with other craft vendors or artists when setting up a business in Dubai. Ask your friends, check local event planning websites and keep an eye out on local community centres to find out where they will be holding their events. Note that they will also have some guidelines to follow. When you become a stall vendor, maintain your customer relationship by printing out leaflets or business cards with your contact information.
Your Crafts as a Product
If you are serious about expanding and setting up a business in Dubai, make your items look professional while presenting your unique, creative flair. You can do this by making sure your display does not clash colours or overshadow the products if you are at a craft market for example. It can be hard to reject items that you have put your time and energy into, but be aware of what is of marketable quality and do invest in quality products to make your items as well.
Even though you are doing something you love, business maybe slow to take off. Do not despair! Try to make the most of the opportunities and resources available to you, remember that being patient and hardworking will always pay off in the long run.